Here’s your seamless end-to-end solution. You want fries with that?
OK, as anyone who attended my recent professional writing seminar can confirm, I am waging a one man war against business jargon, buzzwords and cliches. Here are my Top 10 offenders:
10. Mission Critical
9. Seamless
8. Turnkey
7. Proactive
6. Value-added
5. Paradigm (Shift)
4. Push the Envelope (What Envelope?)
3. Best-of-Breed (Use is acceptable only at dog shows)
2. Think Outside the Box (What Box?)
1. Customer-Centric (Are there any businesses around that aren't focused on customers? What the #@!$ else are they going to be focused on?)
Remember, if you still say 'Think Outside the Box,' you don't.
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10. Mission Critical
9. Seamless
8. Turnkey
7. Proactive
6. Value-added
5. Paradigm (Shift)
4. Push the Envelope (What Envelope?)
3. Best-of-Breed (Use is acceptable only at dog shows)
2. Think Outside the Box (What Box?)
1. Customer-Centric (Are there any businesses around that aren't focused on customers? What the #@!$ else are they going to be focused on?)
Remember, if you still say 'Think Outside the Box,' you don't.
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